Company values, described properly
A value on a wall is a word. These pages say what each one looks like on an ordinary Tuesday, how you would know somebody was doing it, and what it costs when nobody does.
Accountability
Accountability is saying what you did, what happened, and what you are changing, before anybody asks.
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Adaptability
Adaptability is changing course quickly when the reason is real, and asking for the reason when it is not given.
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Candour
Candour is saying the accurate thing at the moment it is useful, rather than the comfortable thing or the same thing later in private.
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Clarity
Clarity is saying the one thing the reader needs, in the order they need it, and leaving out everything that would have made you look thorough.
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Collaboration
Collaboration is doing the extra work that makes a shared outcome possible, most of which is translation and none of which is meetings.
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Courage
Courage is saying or doing the thing that is right and personally costly, at the moment it still matters.
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Craftsmanship
Craftsmanship is doing the version that will still be good when somebody else has to touch it.
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Curiosity
Curiosity is asking the question that has not been asked, at the point where the answer can still change what happens.
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Empathy
Empathy is noticing the position somebody else is in and changing what you do because of it.
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Generosity
Generosity is spending your own time on somebody else’s problem without expecting the ledger to balance.
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Gratitude
Gratitude is naming, specifically and in public, what somebody else did for you, close enough to the event that it still changes something.
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Humility
Humility is being accurate about what you do not know and what you did not do alone.
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Inclusion
Inclusion is arranging ordinary things so that the person least likely to be in the room can still take part: when the meeting is, where the dinner is, how the decision gets written down.
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Innovation
Innovation is changing how something is done so that it works better, and then getting other people to adopt the change.
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Integrity
Integrity is doing the thing you said you would, and the correct thing, when there is a cheaper option and nobody is checking.
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Learning
Learning is visibly changing what you do because of something you found out, and leaving a trail that lets the next person skip the part you had to work out.
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Ownership
Ownership is carrying a problem to the point where it is solved, including the parts that belong to somebody else.
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Patience
Patience is choosing to explain, wait or repeat as many times as the situation actually requires, at the pace the other person can use, without charging them for it.
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Pragmatism
Pragmatism is choosing the option that is good enough for the actual situation, and being explicit about what was given up.
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Reliability
Reliability is doing what you said, when you said, often enough that nobody has to check.
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Resilience
Resilience is staying effective through a bad stretch, and being honest about when the stretch has gone on too long.
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Respect
Respect is treating other people’s time, work and circumstances as though they cost as much as your own, especially when they have less power than you.
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Sustainability
Sustainability is choosing the option that costs less in resources, energy or waste when a cheaper-for-you option was available and nobody was going to check.
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Transparency
Transparency is defaulting to the open version: a public channel rather than a DM, a decision written down rather than remembered, and the reasoning included.
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Trust
Trust is doing what you said you would without being checked, and extending the same assumption to others before they have proved it.
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